Roku is buying Dataxu for $150 million. Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty ImagesRoku said today it has reached an agreement to acquire the data-driven advertising platform Dataxu for $150 million, giving the streaming media platform more ways to grow its programmatic video advertising business. “And so the buy tools and planning set is an important eventual result of the work that we’re going to do with the team here.”The video advertising market continues to grow. As the increased competition around data-driven TV advertising heats up, so is the dialogue around data regulation. Dataxu, founded in 2009, got an early head start in the programmatic video advertising sector.

Source: Forbes October 22, 2019 17:00 UTC