A couple of decades ago, when movie theatres began showing commercials on the screen, a sense of outrage ran through audiences. There’s an outfit in the U.S. called the Captive Motion Picture Audience of America (CMPAA) that opposes invasive advertising in theatres. A campaign against clickbait and other devious forms of Internet advertising has been launched by an interesting New York lawyer, Tim Wu. He’s best known for coining the phrase “net neutrality,” arguing that Internet services must carry information without favouring or blocking products or websites. The task of Wu and his book is to convince a sizable public that what he calls “an Internet we can be proud of” is worth money.

Source: National Post October 22, 2016 03:56 UTC