That figure rose 40 per cent from December 2018 through December of last year, to about $47,000, research from J.D. Power.In 2010, ⁠96 models sold at a sticker price at or above the relatively lofty $40,000 mark, according to data from shopping site Edmunds. The availability of models at that price point, even adjusted for inflation, has proliferated since then. Last year, there were 156 models offered at that level, or roughly $60,000.Meanwhile, budget models remain scarce. Meanwhile, core profit margins on large SUVs and pickup trucks can exceed 20 per cent, former auto executives say.

Source: Economic Times March 12, 2026 11:27 UTC