By 2030, the global middle class is expected to exceed five billion people, with Asia accounting for nearly two-thirds of total middle-class consumption. Southeast Asia is a key contributor to this expansion, supported by urbanisation, rising incomes and increasing digital penetration. Retail participation in financial markets has increased markedly in recent years, driven by mobile trading platforms and lower barriers to entry. The erosion of the middle segment requires a dual approach that serves both price-sensitive consumers and premium demand. At the same time, leveraging digital financial ecosystems can enhance accessibility and drive conversion, particularly among emerging middle-class consumers.

Source: Bangkok Post April 09, 2026 08:26 UTC