As chief executive of Kraft Inc. in the 1980s, John Richman oversaw some of America’s best-known food brands, including Velveeta processed cheese and Miracle Whip salad dressing. They were also some of the blandest, at a time when American palates were growing more adventurous. Seeking faster growth, he diversified, acquiring Duracell batteries and Tupperware plastic food containers. Later, he ditched the nonfood lines while buying other businesses. In early 1987, Mr. Richman played down the idea that Kraft itself might...

Source: Wall Street Journal January 12, 2017 20:43 UTC