Klutch Sports Group founder and CEO Rich Paul and three former Nike executives have formed Adopt, a ... [+] company aiming to help businesses grow and build brands in the sport, wellness and nutrition fields. Creech, the founder of product and brand design, led all aspects of Jordan Brand’s global design including footwear, apparel and retail. “We saw this opportunity of actually accelerating the world of sport, wellness and consumer brands into a new generation,” Creech said. Adopt founder David Creech. He explained that the idea was taking and giving their best selves and experiences to help brands find their purpose.

Source: Forbes April 02, 2021 12:00 UTC