Democratic candidates have also used consumer-facing apps to promote their political campaigns and advocacy. This year, Democratic campaigns are also embracing peer-to-peer text messaging, a technology that may engage younger voters more than stand-alone candidate apps do. Mr. Peters, a Catholic blogger and former web developer, said he hadn’t set out to become the go-to app maker for conservatives. In 2012, he was working as a conservative activist in Washington and grew frustrated with the success of the Obama campaign’s digital outreach efforts. The Obama campaign had a smartphone app that supporters could use to follow campaign news, volunteer, canvas voters and promote campaign messages on social media.

Source: New York Times October 20, 2018 09:00 UTC