“I promise no voter in New York is saying, ‘I wish more campaign ads were on the air,’” said Glen Caplin, an adviser to Ms. Gillibrand, adding that the campaign was continuously evaluating the state of the race. “We’re trying to do it a little differently,” Ms. Gillibrand explained. (Donations are split between Ms. Gillibrand’s campaign and the candidates, while her campaign harvests valuable new donor contacts.) A study by academics of Facebook ad data compiled by Pathmatics showed that Ms. Gillibrand spent $1.5 million on Facebook ads through August, but only 9 percent of it in New York. In contrast, 82 percent of spending on Facebook ads by Senator Amy Klobuchar, a Minnesota Democrat who is also up for re-election, was within her state.

Source: New York Times October 20, 2018 09:00 UTC