"With this shift, the Indian market can have a significant portion of the huge global market," Reddy, whose firm is into internet advertisement since 1998 and has global presence, told IANS.The Indian advertisers largely spend their money on television and hoardings. "Every phone line has a voice channel and a data channel. It was just a matter of time the two converge and become one," Reddy told IANS. This is a big shift," he pointed out.How will Reliance make money by giving voice for free and charging only a little for data? It will not hurt anyone and the size of market will only grow.

Source: Economic Times September 05, 2016 10:07 UTC