Regulation on sale promotions might help foreign retailers crush smaller competitorsVietNamNet Bridge - Experts have voiced their concern about the capability of Vietnamese retailers, wondering if they can compete with powerful foreign retail groups flocking to Vietnam. Huy also thinks that in the long term, the regulation on 100 percent promotion value will bring advantages to big retailers. More and more foreign retailers have flocked to Vietnam recently. Vu Vinh Phu, a retail expert, estimates that each sale point in foreign retail chains has revenue 5-7 times higher than Vietnam’s supermarkets. Therefore, once foreign retail chains have the right to raise promotion value, they will have more ‘weapons’ to struggle with Vietnamese ones.

Source: VietNamNet News August 25, 2018 10:07 UTC