It is the times where the customer is the most stressed that we need to create the least stressful customer experience. A recent JD Power P&C insurance survey showed the lowest customer satisfaction scores for 2017 happened in Florida and Texas. The JD Power survey also showed that insurance customers care more about the quality of communication with brands than the speed. Although the last few years have seen more natural disasters and catastrophes than ever before, customer satisfaction in insurance as a whole reached record high levels. The brands with higher customer satisfaction scores are the ones that have leaders who get out there and make sure customers know what is happening.

Source: Forbes May 11, 2018 15:07 UTC