ABEL Aotearoa has been appointed creative agency for Red Bull New Zealand, following a competitive pitch process. After over a decade working with Special New Zealand, Red Bull pitched the business in a competitive process which saw a number of renowned Kiwi agencies battle it out. At the end of a six week process they appointed ABEL Aotearoa as their new creative agency. Tom Lawson, Brand Manager at Red Bull New Zealand, says: “We were so impressed by ABEL’s fresh offering and feel they are a great fit for our brand. We couldn’t be more excited to join forces with Red Bull New Zealand and see where this next creative venture takes us,” says Fowler.

Source: Stuff November 22, 2023 15:17 UTC