That the media sector in Kenya, just like the rest of the industries and profession is going through tremendous transformation and requires new innovative business models is no longer in question. Such a highly sensitive industry cannot afford to employ a catch -up game and panic approach in management relating to saving revenues. Given the high-risk nature of media business, a number of investors. It is wrong for media managers to continue blaming journalists as the reasons for the reduced revenues for the industry. Remaining with cheap labor and employees who feel being assisted is not the kind of approach a serious business wants to run.

Source: The Star July 05, 2020 10:29 UTC