Gillette is launching a lineup of razors that will be missing something notable: a higher price tag. The Procter & Gamble Co. brand, battling critics and new rivals, on Wednesday announced a product overhaul that will include Fusion blades with new technology at no added cost as well as lower-end options priced in line with online upstarts such as Dollar Shave Club.

Source: Wall Street Journal November 29, 2017 12:56 UTC