The acquisition of iKcon marks REEF’s first major transaction in the MENA market and is part of its broader strategy toward global expansion. View the full release here: https://www.businesswire.com/news/home/20211107005121/en/"We are excited to welcome iKcon and its team members to REEF’s global proximity platform," said Tommy Rosen, Head of Development at REEF. Today, we are thrilled to join the REEF team and to continue our journey of bringing innovation to neighborhoods everywhere. It was founded in early 2019, by Khalid Baareh and Kareem Abughazaleh, to address the rising demand for food delivery. iKcon provides kitchen-as-a-service solutions to restaurants and food operators allowing them to rapidly scale their operations and expand their delivery coverage and customer reach.

Source: The North Africa Journal November 08, 2021 06:16 UTC