Quantipulation: How Marketers Twist And Manipulate Statistics - News Summed Up

Quantipulation: How Marketers Twist And Manipulate Statistics


Quantipulation Example #1: Mis-SamplificationA Centric Digital post titled How Banks Are Responding to the FinTech Craze reported on a study conducted by Statista. But wait—maybe the Statista data cited by Centric Digital referred to all banks globally. So anywhere from 6,300 to 10,750 banks incubate fintechs, right? So when the Centric Digital post says 43% of banks incubate fintech companies, we’re talking about nine banks in total. You would never know that reading the Centric Digital post.


Source: Forbes May 21, 2020 12:00 UTC



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