Online estate agent Purplebricks has pledged to repay seller fees if they fail to find a buyer as part of a pricing overhaul. Online estate agent Purplebricks has pledged to repay seller fees if they fail to find a buyer as part of a new pricing strategy to boost its market share. The firm said the money back guarantee launches nationwide this month after a successful trial in the North West. But in a blow to the group’s goal, full-year results showed its market share fell to 4.6% from 5.1% the previous year. Vic Darvey, chief executive of Purplebricks, said: “With a simplified proposition and our new pricing structure in place, I am confident that Purplebricks is well-placed to gain market share and to accelerate revenue growth.”

Source: Irish Independent July 06, 2021 08:15 UTC