Moosehead Breweries says it will remove the slogan "asking forgiveness, not permission, since 1937" from its Alpine Lager after a petition which called the language "problematic." The petition started after a banner — with the Alpine logo and the phrase — was hung at Hunter's Ale House in Charlottetown, and photos began circulating on social media. Jesse Hitchcock, who started the petition, said the slogan makes light of the issue of consent. Jesse Hitchcock started the petition Thursday morning after several friends sent her photos of the banners at Hunter's Ale House. (CBC)Amy Carver, an active member of the beer community on P.E.I., said she signed the petition right away.

Source: CBC News May 03, 2019 20:02 UTC