Cheaper avocados at Whole Foods might get fans of the organic grocery chain salivating over savings, but retail analysts say it probably won't launch price wars at most Canadian supermarkets. The country's biggest grocers are unlikely to play along with deep cuts by Whole Foods' new owner Amazon in the produce aisles of its 13 locations across Canada. Both are generally more affordable, and effective, than deep cuts to a wide assortment of products. Price wars have a long history of offering Canadian grocers little upside, especially if their profit margins are cut to the bone. Mark Lee, associate professor at the Ted Rogers School of Retail Management, said the Whole Foods price cuts won't be particularly effective in attracting consumers on the hunt for deals.

Source: CBC News August 29, 2017 17:15 UTC