2020 is a landmark year for a lot of the marketing and business community. Over the past decade a number of business plans and strategies were based around “the road to 2020”, or a version of it. However we can outline three focus areas Irish brands and marketers should consider when building their marketing strategies in 2020. This isn’t an exhaustive list but some of the key areas that should be considered when preparing for 2020 and beyond. It will be crucial for Irish brands and marketers to ensure they lay the foundations in 2020 so they are set up for success in the future.

Source: The Irish Times January 17, 2020 07:18 UTC