Speaking to The Irish Times, he says that when you dissect the world’s leading digital companies, several common elements are clear. A digital platform is not an enduring competitive advantage in itself but not having one is a competitive disadvantage given everything it enables a company to do. “You digitise or you die,” is Charan’s stark message for those companies that don’t organise themselves in this way. “Prior to Covid-19, big industrial companies had not felt the heat of digital companies. Digital companies are not afraid to look beyond their traditional industry boundaries.

Source: The Irish Times April 29, 2021 04:18 UTC