A grocery price war has started? It’s less of a grocery price war than a grocery price squabble. And why was it able to cut its butter prices by so much? Early on a Sunday morning just after Christmas seems like a weird time to announce a price cut? Then Lidl mirrored that move and by Tuesday morning – less than 48 hours after the Musgraves announcement - Tesco had matched the price cut.

Source: The Irish Times December 30, 2025 17:53 UTC