“We want to make Pocket FM the Netflix of audio OTT platforms, releasing bingeable long-format series to keep listeners hooked,” says Rohan Nayak, CEO and co-founder, Pocket FM. The all-at-one-go bingeable release model, championed by Netflix among video streaming services, has helped Pocket FM drive engagement, increase listeners and clock higher revenue. Along with his collegemate from IIT-Kharagpur, Nishanth KS, and techie friend Prateek Dixit, Nayak founded Pocket FM. The audio series platform has diversified genres in multiple languages. Audio series on Pocket FM are also popular in small towns and hinterlands, the company claims.

Source: Forbes November 25, 2022 05:55 UTC