Augmented reality and artificial intelligence are shaping the beauty industry. Talking about the challenges that SUGAR Cosmetics faced, Mr. Kaushik, said, "E-commerce has always suffered from the wider trust issue. One thing that worked in our favor is highly established platforms where beauty has been normalized. The first 18-24 months was about building trust, reputation, and customer ratings on public marketplaces to grow the brand. "The D2C segment in the cosmetics industry is booming, and offering customer experiences is key to success.To hear the entire conversation, you can check this link: https://youtu.be/BpCtHaWaVoA

Source: Forbes November 25, 2022 04:45 UTC