One of the most prominent themes emerging in recent weeks has been a surge in nationalist sentiment linked to tensions along the Thai-Cambodian border. The issue has been actively woven into campaign narratives, particularly on national security, with analysts pointing to the Bhumjaithai Party (BJT) as the main beneficiary. Nationalism as a campaign toolAsked about the impact of nationalist sentiment tied to the border dispute, Mr Olarn said it is having a tangible effect on voter behaviour. "If we focus purely on nationalist sentiment, BJT has the clearest advantage," Mr Olarn said. BJT, by contrast, has leaned heavily into nationalist sentiment, proposing measures such as border fencing and stressing strong cooperation with the armed forces.

Source: Bangkok Post January 25, 2026 09:44 UTC