Platform powerEmbedded finance, or the integration of traditional retail financial services into platforms that millions use on a daily basis, has gathered momentum during the pandemic. Plug-ins and plumbingThe second component of embedded finance is the plug-in products that leverage these popular platforms’ high engagement, payment transaction data and other customer insights. The third component of embedded finance is the new breed of API-based infrastructure. Supercharged by the pandemic and lockdowns, embedded finance is changing the structure of traditional retail finance. Flourish has a focus on Africa and has a portfolio of nearly ten African Fintech Startups that they collaborate with.

Source: Standard Digital June 09, 2021 04:30 UTC