The winners of the fifth Pixel Awards have been announced, showcasing exceptional creativity and innovation in digital out-of-home. This year saw a record number of entries in the industry category, with 17 agencies taking part, along with 30 entries in our newly introduced student category. In the industry category, first place went to Joachim Pearson and Oscar Randle from Yarn for their Bargain Box Crowdometer campaign for My Food Bag, earning $5,000 cash and a $40,000 media campaign. ), but the DOOH cream rose to the top with simple, insight-driven ideas that used fresh data and tech.”Since its inception, the Pixel Awards have received 199 entries from 160 teams representing 95 different brands. Event organisers Lumo can’t wait to see even more innovative campaigns in 2025 when the awards return for another exciting year!

Source: Stuff October 18, 2024 00:39 UTC