PhotoPinterest is finally taking the plunge that many other tech companies already have: It has started selling video advertising. Video ads from brands like Kate Spade and bareMinerals will start appearing in the virtual scrapbook-like Pinterest feed on Wednesday and into the coming weeks, and Pinterest is hopeful that ads from other brands will soon follow. That could, for instance, bring them to a brand’s website or allow them to buy the product without leaving Pinterest. Video ads often command a premium over other forms of online advertising, and also give social networks a chance to capture money from marketing budgets once earmarked for television. BareMinerals, a makeup brand, will promote a new foundation on Pinterest with a video tutorial.

Source: New York Times August 17, 2016 10:52 UTC