He asked the Sixers' director of sports science to try Hydrant out, "and he said ‘oh yeah, this product works,’” Berger said. The Innovation Lab, which only invests in six companies per calendar year, recently helped Hydrant close a $2 million funding round. "We really are long-term partners.”GettyWhy does a sports team feel compelled to have a startup incubator in the first place? He said the Sixers are not the first sports team to have a startup incubator but are still early on the trend. HydrantHow do Sherwin and Kim plan to make inroads in an already oversaturated (pun intended) sports and energy drink market?

Source: Forbes May 02, 2019 14:37 UTC