A lot, especially when you want a drink that tastes better than OK to maximise the flavour of food. That’s the playfully provocative premise of a new campaign for Pepsi Max via Special. The ‘Tastes OK’ campaign, is the latest iteration of the established Pepsi Max ‘Tastes Better’ brand platform, highlights a design flaw that’s been hiding in plain sight in the name of the brand’s biggest competitor, reminding Aussies that food tastes better with Pepsi Max. “We have long known that Pepsi Max tastes better than our main competitor and this latest campaign helps us reinforce our position as a challenger brand. “Getting briefed to work on the ‘Tastes Better’ campaign is exciting and intimidating in equal measure.

Source: The Star February 05, 2024 03:13 UTC