Pepsi has taken aim at Coke in a cheeky out-of-home campaign that urges consumers to aim higher than it “tastes OK” when making their fizzy, caffeinated beverage choice. The ‘Tastes OK’ campaign, via Special, launches today, and “highlights a design flaw that’s been hiding in plain sight in the name of the brand’s biggest competitor”. The campaign will feature at OOH sites across the country, as well as in print, display, publisher partnerships, an influencer program, and social signs. “We have long known that Pepsi Max tastes better than our main competitor and this latest campaign helps us reinforce our position as a challenger brand,” explains Vandita Pandey, chief marketing officer ANZ, snacks and Beverages at PepsiCo. ADVERTISEMENT“Australia’s meals are not being done justice, palates across the nation are being deprived, whilst consumers settle for OK.

Source: Daily Nation February 05, 2024 02:38 UTC