Forty-four per cent find it creepy when they are targeted with ads following an internet search. Jose Luis Pelaez IncTwo out of three people are concerned they see advertisements for products after conversations regarding particular commodities. They saw ads for specific items after they had discussed the topics in conversations with friends. The concern comes despite tech companies repeatedly insisting they never listen in to conversations and target consumers based on their online interests. The survey said: “Two-thirds (66pc) of consumers in Ireland find it creepy when their smart phone delivers ads based on their conversations, according to Deloitte’s 2022 Global Marketing Trends Consumer Survey.

Source: Irish Independent February 21, 2022 05:36 UTC