Peloton Interactive Inc. is expanding its lineup and cutting the price of its core exercise bike by 16% this week, moves aimed at taking a bigger chunk of a shifting fitness market and addressing complaints about sticker shock. The eight-year-old fitness company has sizzled during coronavirus, with its closely watched “connected fitness” subscriber base solidly topping 1 million in recent months. In an interview, Peloton founder and Chief Executive John Foley said, “We saw a massive surge in our sales.”...

Source: Wall Street Journal September 08, 2020 10:49 UTC