Gannett Co. has named Mayur Gupta to the newly created position of chief marketing and strategy officer, a move meant to sharpen the U.S. newspaper chain’s focus on attracting digital subscribers as the coronavirus pandemic wreaks havoc on the publishing industry. Generating digital subscription revenue was already critical for media outlets, given the difficulties of sustaining newsrooms on ad dollars and declining print-circulation revenue. The crisis has exacerbated those challenges.

Source: Wall Street Journal September 08, 2020 10:46 UTC