Dog food company Pedigree has launched a new campaign, Adoptable, with Colenso BBDO and Nexus Studios as part of its mission to end dog homelessness. The campaign, Adoptable, is using AI to put adoptable shelter dogs at the centre of Pedigree’s advertising. The initiative combines proprietary technology with Pedigree’s global ad reach to turn the brand’s digital ads into ads for shelter dogs, too. Launched first in Pedigree’s global test market, New Zealand, the Adoptable technology is being refined and rolled out globally. Soon, our advertising won’t just take our products to the world, it’ll take adoptable dogs, too,” says Fabio Alings, Global Brand Director, Pedigree.

Source: Stuff May 15, 2024 21:35 UTC