PayPal is trying to leverage the power of AI in its platform each time that a customer reaches out to them when they face issues in using the platform.The most challenging part for any digital company is to solve various kinds of customer issues. Our systems are prepared not only to serve customers but also to have forecasts of various issues that a customer may face. The company has enabled data science capabilities to better understand the needs of its customers. Beside data analysis, data visualization is another critical part of leveraging big data at PayPal, which focuses on presenting the large volume of data in easily recognizable formats. The India team works on multiple data visualization reports that can be used to identify buying and selling patterns across the platform.

Source: Economic Times November 19, 2020 03:11 UTC