Of all the CIO-plus roles that exist, that of chief information officer and chief technology officer may seem to be the one that is least expansive. In his case, his responsibilities include traditional information technology, but it also includes data and digital marketing, supply chain, and customer experience, among other areas. In this interview, he offers thoughts on his breadth of responsibilities, innovations he is driving, his thoughts on the customer experience of the future, and much more. Peter High: You are the Global Chief Information Officer and Technology Officer at Foot Locker. All the digital marketing functions include performance marketing, mobile marketing, how we activate, how we create demand, SEO, and so on.

Source: Forbes May 14, 2018 12:22 UTC