Parkson outlines mall strategy - Business News - News Summed Up

Parkson outlines mall strategy - Business News


The Sungei Wang Plaza outlet located in downtown Kuala Lumpur was the latest store to be closed, shuttering on Feb 26. A company spokesperson said the mall visitors to Plaza Sungei Wang were “no longer aligned” with the market that they were seeking. Although Sungei Wang may have fitted in with the overall strategy of the Parkson brand years ago, the situation has changed over the years. The company also has another outlet in upmarket Pavilion KL, which opened in 2007, and located half-a-kilometre from Sungei Wang Plaza. According to Henry Butcher Retail managing director Tan Hai Hsin, Sungei Wang Plaza still has potential due to its strategic location.


Source: The Star March 07, 2018 23:17 UTC



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