Producer and CBFC chairperson Pahlaj Nihalani is not a fan of the International Indian Films Academy (IIFA) awards. What I want to know is, who is paying for this extravagance?”, asks Nihalani, and adds, “It is our foreign exchange being squandered as every top star is given tickets for his spouse, children, parents , ayahs, bodyguards, friends, friends of friends .…. IIFA is selling Indian cinema to various countries and probably getting many financial benefits. In 18 years, how much global impact has Indian cinema made and what hand did IIFA have in this?”Nihalani has also challenged IIFA’s claim of representing Indian cinema abroad. So why do they call themselves the International Indian films awards?

Source: Hindustan Times July 17, 2017 07:30 UTC