Paddy Power Betfair has reported rising third-quarter sales and earnings as the group was boosted by punters betting big on Conor McGregor’s boxing bout against Floyd Mayweather. The bookmaker reported a 9 per cent increase in revenue to £440 million (€501 million) in the three months to September 30, while underlying earnings ticked up 7 per cent to £121 million. Paddy Power Betfair said that the high-profile boxing match in August helped it to mitigate the absence of a major football tournament compared with the same period last year. The company said that a marketing drive involving Mayweather, who went on to win the fight wearing Paddy Power’s “lucky pants”, had driven “high levels of customer engagement”. The advertising campaign drew the ire of social…

Source: The Times November 02, 2017 00:02 UTC