Positano’s mayor said anyone taking images for advertising or commercial purposes would have to apply for a permit costing €1,000 Getty ImagesThe picturesque Italian seaside town of Positano is imposing a €1,000 photography tax for using its world-famous image for commercial purposes. Michele De Lucia, the town’s mayor, said anyone taking images for advertising or commercial purposes would have to apply for a permit costing €1,000. For commercial videos the cost will be €2,000, though filming for educational, journalistic or private use will be exempt. “Not everyone can be allowed to link their brand to Positano,” he said. “We are also doing it to control the territory, because improvised film sets were blocking the passage of pedestrians in the town’s key…

Source: The Times November 02, 2017 00:00 UTC