As CEO, Ziad Hasbani led Weber Shandwick MENAT (Middle East, North Africa and Turkey) team to a 60 per cent new business conversation rate, resulting in 30 new client assignments. Essential to his approach with clients was a focus on the use of data and analytics, budget management and integrated communications strategy. Ziad also sought to develop the company’s employee engagement through empowering its internal communication and engagement committee, which delivered more than 30 virtual activities, including quizzes and birthday celebrations. And on top of all this, Ziad remained a strategy board member of the Middle East Public Relations Association, as well as a mentor to other future leaders through its mentorship scheme. A great example of a PR professional who walks the walk.”

Source: The North Africa Journal May 20, 2021 14:15 UTC