The ad plays to the old trope of man-explains-to-unworldly girl Heather du Plessis-Allan argues. There is plenty of debate about whether it's sexist or not, but let me tell you, it's sexist. It plays to the old trope of man-explains-to-unworldly girl. This is an effective political ad and effective political ads almost always contain some sort of subtle dog-whistle. Her wide-eyed lack of understanding a reference to Labour's – and thus probably Ardern's – lack of understanding of how to make KiwiBuild work.

Source: Otago Daily Times February 14, 2019 22:30 UTC