The interactive show, which was aired on Thailand’s most watched channel, CH33HD and live-streamed on Lazada TV, featured popular celebrities singing and taking part in interactive games. Lazada said the show was a huge success and kicked off a series of outstanding results for the first 24 hours. This included more than 10 million visits during the first 24 hours of the festival; 10 times sales volume compared to normal days; and potential savings from deals and flash sales of Bt870 million. The top three delivery locations for 11.11 were Bangkok, Chonburi and Samutprakarn. “The launch produced some record-breaking numbers for views and visits to the Lazada website and our app.

Source: The Nation Bangkok November 15, 2017 03:33 UTC