This festive season, sustainability takes centre stage at Siam Paragon with the unveiling of “Tree of Tomorrow,” a contemporary Christmas tree created through a collaboration between global sustainable chemical company Indorama Ventures Public Company Limited, Thai fashion brand VINN PATARARIN, and leading retail and real estate developer Siam Piwat. Standing four metres tall, the installation features more than 90 metres of recycled polyester (rPET) fabric produced by Indorama Ventures from over 880 post-consumer PET bottles. VINN PATARARIN applied its signature laser-cut techniques and experimental textile design to transform the recycled materials into a visually striking Christmas tree, demonstrating how circular materials can be elevated through thoughtful and creative design. Through the installation, Indorama Ventures aims to engage more directly with consumers while raising awareness of PET recycling and the value of circular materials in everyday life. As a founding member of NEXTOPIA, the company continues to collaborate with Siam Piwat to inspire more sustainable lifestyles through interactive experiences, recycling education and PET collection points.

Source: Bangkok Post December 22, 2025 04:56 UTC