According to the report, online apparel and footwear sales are projected to grow 68 per cent by 2020. As connectivity grows, the online world has become increasingly influential with the shopping patterns and decisions of Thai consumers. One-fifth of Thai consumers shop for clothing online. “Online apparel and footwear sales are expected to grow 68 per cent from Bt3 billion in 2015 to Bt5 billion by 2020. The figures suggest that Thai consumers tend to do more apparel shopping on online channels and increase social-media utilisation for their buying decisions.

Source: The Nation Bangkok November 25, 2016 18:04 UTC