Online reviews: Why you can’t afford to ignore themOnline reviews reinforce or diminish the trust and integrity of companies. Online reviews reinforce or diminish the trust and integrity of companies. You’ll eventually have a few negative online feedbacks, and some may originate from your competitors. “Conducting consumer satisfaction surveys is a good way of evaluating the level of contentedness among customers” Ken argues. Additionally, you may be tempted to ignore the negative reviews which may paint a picture of lack of concern by the business.

Source: Standard Digital March 15, 2019 10:07 UTC