So we're trying to think of ways to utilise this 70% of vegetables. “And with this, we're trying to create a digital platform to gather farmers and build a network of those who produce organic vegetables. “So, in our role as a platform, we're trying to build a brand and trying to make consumers realise that ugly vegetables still have nutritive value. We are trying to expand the network of farmers as well, to join this platform. We plan to start first with areas in Khon Kaen province to try this business model and, right now we are in the testing phase of the platform.”

Source: The Nation Bangkok December 14, 2022 10:01 UTC