The abundance of content fuels continuous scrolling, driven by a psychological tendency known as “unit bias”. Essentially, we are inclined to finish a task we are given, and in this context, the task is consuming content. The surge in short-form video content on platforms such as Instagram Reels and YouTube Shorts from 2021 to 2022 has been nothing short of astonishing. Many sections of users feel trapped in the never-ending cycle of social media scrolling. Moreover, a concerning connection exists between social media use and self-esteem, impacting overall satisfaction with life.

Source: The Hindu October 22, 2023 06:51 UTC