LONDON, May 22, 2023 /PRNewswire/ -- The online video advertising market in the Middle East and North Africa (MENA) region will more than double to reach $2.3bn in 2027 according to the latest research from Omdia. MENA TV and online video revenue by type, 2022 vs 2027, $m Middle East - 2022 online video advertising revenue by segment"MENA is generating worldwide interest in the online advertising market thanks to the immense growth potential linked to the UAE and Saudi Arabia. With more than half of online video advertising revenues expected from TikTok, Meta and YouTube, online video players must integrate social video into their video strategies. In a close second place is STARZPLAY Arabia with 2.1 million subscriptions and NETFLIX is in third place with less than 2 million subscriptions. Omdia forecasts that SVOD and telco partnerships will play a significant role in the growth of the online video services in the MENA region.

Source: The North Africa Journal May 22, 2023 13:00 UTC